On Tuesday morning, SportsCenter’s Twitter account asked for followers to submit questions<\/a> that they would want answered by Giants and Patriots players during the Super Bowl’s media day. I replied with a insightfully silly question<\/a>: Who is your favorite ninja turtle and why?<\/p>\n

I wasn’t expecting an answer, let alone an acknowledgement, but it turns out the social media folks at SportsCenter and ESPN were<\/em> listening dutifully to the social conversation. Within an hour and a half of my Tweet, my question was chosen, a reporter on the ground asked the question to Patriots running back BenJarvus Green-Ellis, and the answer was taped, put online, and Tweeted out<\/a> to me and the general public.<\/p>\n

Think about those dynamics for a moment. Through following a brand on Twitter, I was able to connect with a major athlete about to play in the Super Bowl about a show we both watched as children. Now that’s successful social engagement.<\/p>\n

And it certainly didn’t hurt the answer was pretty good (though the right answer is Leonardo – sorry BenJarvus):<\/p>\n