The First Person To Talk To Millennials Like Human Beings Will Rule The World<\/a> by in Esquire.<\/p>\nThe Text:<\/strong> The results are in: Millennials are going to change the false two-party dichotomy that is currently destroying America.<\/p>\nBut it\u2019s not because they\u2019ve seen the waste and corruption that a two-party system brought with it, ruining an economy that Millennials now have to inherit. According to The USA Today and the Third Way think tank, it\u2019s because they love Netflix.<\/p>\n
\u201cMillennials have come of age in a period of expansive customization of goods and services,\u201d the report concludes. \u201cTheir experiences have led them to an \u00e1 la carte worldview, including in politics.\u201d<\/p>\n
This is not what\u2019s happening.<\/p>\n
<\/p>\n
The country has used a generation as its creative core and its industrial motor and its soul and guts, it has wrung it of its sweat, and then it has asked it, slapping paddle to palm, why it wasn\u2019t working harder.<\/p>\n
They\u2019re sick of it. And why wouldn\u2019t they be? No one is listening.<\/p>\n
This month, the RNC put out an ad on Youtube to appeal to the youth vote. It was, it appears, made by a madman who had once been to a Starbucks and did not like it.<\/p>\n
The ad\u2019s creators picked up the first three items they could find at an Urban Outfitters, unearthed a bearded young man who sounded whiny and incredulous \u2014 because this is the only kind of young man they could envision \u2014 and placed the clothes about his body like so.<\/p>\n
They then fed him stock Republican talking points and wondered why it did not work.<\/p>\n
Other voting demographics have had their wildest dreams actualized or personified or at least pandered to. A few weeks ago, Mitch McConnell walked onto the stage of the Republican Party\u2019s convention with a shotgun, for example, to extoll the virtues of being endlessly afraid.<\/p>\n
Millennials, in turn, got a reprimand in the form of an advertisement aimed at them. Instead of getting listened to, they got caricatured.<\/p>\n
Even when the messaging is done right, they\u2019re being marketed at, not catered to. The President went on Between Two Ferns last month to get the kids to buy health insurance and Health and Human Services Secretary Kathleen Sebelius says her department \u201cgot the Galifianakis bump\u201d this week.<\/p>\n
Nothing screams \u201cWe\u2019re listening!\u201d more than a member of the government reminding you that you are just a number.<\/p>\n
Remember, the technological revolution that put a computer in almost every American\u2019s pocket in less than a decade was spawned by brilliant, young developers. So were Facebook and Instagram and Google. All of these companies will determine the future of our world and they were born of kids that punched through the malaise. <\/p>\n
Do not worry about the developers. They are well taken care of \u2014 either by corporations who understand their value, or angel investors who had the money or vision to allow for great risk in the first place. Worry about the people who can do just as much good for the world in any field other than software development, but \u2014 with three jobs in their 20s \u2014 will never get the time or the chance to do it.<\/p>\n
Millennials are driving the economy and they are being remanded for it. Then they are being asked, \u201cWhy are you so despondent? Why are you so distant? Our generation had an identity. Where is yours?”<\/p>\n
There is good news: Millennials will likely shift the two-party paradigm. They have the tools to do it. The numbers aren\u2019t wrong. There is a desire to fix the mess.<\/p>\n
But they\u2019re not doing it because the two-party system isn’t Netflixy enough.<\/p>\n
They\u2019re doing it because the rich are getting exponentially richer and it is taking longer than ever for the hardworking young to be allowed to thrive. It’s academic.<\/p>\n
And that\u2019s just it: Identity has become something that the rich allow for.<\/p>\n
This is not about how life for young people should be more like iPhones and Netflix. This is about an older generation that only thinks about iPhones and Netflix. And it\u2019s about their effort to define a generation through the stuff it values more than the people they\u2019ve made no effort to understand.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Article: The First Person To Talk To Millennials Like Human Beings Will Rule The World by in Esquire. The Text: The results are in: Millennials are going to change the false two-party dichotomy that is currently destroying America. But it\u2019s not because they\u2019ve seen the waste and corruption that a two-party system brought with […]<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"yoast_head":"\n
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<\/p>\n