{"id":5352,"date":"2010-06-15T02:16:34","date_gmt":"2010-06-15T06:16:34","guid":{"rendered":"http:\/\/www.prosebeforehos.com\/?p=5352"},"modified":"2013-04-02T11:14:13","modified_gmt":"2013-04-02T15:14:13","slug":"confessions-of-an-internet-hitman-volume-1","status":"publish","type":"post","link":"https:\/\/www.prosebeforehos.com\/anonymous_banker\/06\/15\/confessions-of-an-internet-hitman-volume-1\/","title":{"rendered":"Confessions Of An Internet Hitman: Volume 1"},"content":{"rendered":"

A \u201cfriend\u201d is a wanted man by the KFC. And it\u2019s all because of this commercial:<\/p>\n

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It smacks more of Dave Chappelle than the Colonel, but it is an actual KFC ad that ran in Australia. The \u201cfriend\u201d thought the ad would ruffle feathers with more politically-correct American circles. He posted it on Facebook and Twitter and went to bed.
\n
\nThe Huffington Post picked it up first, then the New York press, then the world. By the time he woke up, some 300,000 people (roughly the population of Pittsburgh) had watched it. And they were none too pleased with KFC. KFC responded with a written statement the next day:<\/p>\n

\u201cWe excuse for some interpretation of the ad as it was not meant to breach anyone. It is a light-hearted meaning to the West Amerindic cricket group \u2026 The ad was reproduced online in the US \u2026 where we are told a culturally-based classify exists, directive to the inaccurate declaration of racism.\u201d [via DailyWorldBuzz<\/a>]<\/p><\/blockquote>\n

The statement did little to pacify outrage American audiences. It just made them angrier. So KFC pulled the ad\u2014two days later, and a half million dollars in PR damage control costs poorer.<\/p>\n

*****<\/center><\/strong><\/p>\n

Media is broken. Sliced up, TiVo\u2019d beyond repair. And the tragedy is media companies did it to themselves. The problem is they gave us consumers content whenever we wanted, wherever we wanted. And it was a crossing of the pixilated Rubicon. We\u2019re never going back.<\/p>\n

We buy 99 cent singles on iTunes rather than CDs with 15 songs we don\u2019t want. (If we buy songs at all\u2026) Weekly album sales are at their lowest levels since Nixon. We tell \u201c30 Rock\u201d or \u201cFamily Guy\u201d when we want to watch them, not vice versa.<\/p>\n

Let\u2019s face it, us Generation Y\u2019ers, Echo Baby Boomers, Millenials, whatever you want to call us, you can call us cheap. We don\u2019t do paid online content. And those annoying banner ads drive us away faster than you can say University of Phoenix. The $31+ billion dollar question is: how do you monetize online videos? The answer is: no one knows yet, but Hulu<\/a> comes the closest.<\/p>\n

We are OK with video ads, not for bulldogs riding skateboards, but polished 23 minute episodes of \u201cIt\u2019s Always Sunny In Philadelphia\u201d or \u201cGlee\u201d. No one really watches more than a grainy clip or two of user generated content. We eat up our field-reporter fails though\u2014from grape-stomping<\/a> to going ghetto:<\/p>\n

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*****<\/center><\/strong><\/p>\n

THE INTERNET\u2019S DIRTY LITTLE SECRET (Beside Chatroulette)<\/strong><\/p>\n

The Internet is a digital Athenian democracy, vaulting billions across the globe into the same digital Agora. It is a streaming marketplace of ideas that levels the playing field between the haves and have-nots. Nearly everyone can tap into the globe\u2019s digital pulse of news, opinions, and viral videos. The Internet does not discriminate against class, race, sex, and faith. All you need is a modem connection for all human knowledge at your fingertips.<\/p>\n

Except the Internet isn\u2019t really a democracy at all. It\u2019s an oligarchy chaired by Internet \u201cPower Users\u201d. They are the trusted social-media chieftains of Facebook, Twitter, Digg and lesser social media tribes, whose word and links are law to their millions of followers. They are the select few who dictate what goes viral and what falls flat. They vote early and often, pushing their stories to the top.<\/p>\n

In the age of incredibly shrinking media, Internet traffic is as good as gold. So rather than fight these social media warriors, companies quietly hire them. Firms lavish these mercenaries with cushy \u201cDirector of Online Marketing\u201d or \u201cSocial Media Advisors\u201d independent contracts. The salaries aren\u2019t there yet, but the perks that are legendary. Free trips to Europe, weekends in Vegas and everything is comped in the rarefied air of Pantheon \u201cPower Users\u201d.<\/p>\n

So who are these \u201cPower Users\u201d exactly? In the US, they tend to be 20- or 30-something dudes, liberal, and hilarious drinking buddies. (You would be too if you spent all day, every day, sifting through the funniest the Interwebs has to offer.) They work from their apartments, love that they don\u2019t have to get dressed in the morning, and reach at least 50k people by lunch. \u201cPower Users\u201d spend most of the day pushing their clients\u2019 stories on gchat in between torrented \u201cPlanet Earth\u201d or \u201cDexter\u201d episodes. Armed with a Slingbox or some other free video software, they are ever-ready to rip off the \u201cnext Susan Boyle\u201d video for millions of views and Internet immortality:<\/p>\n

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[tags]digg, reddit, social media, power users, internet oligarchy, power users, power diggers, administrators, reddit moderators, internet social media, social media strategies, viral media, article, essay, power of the internet[\/tags]<\/p>\n","protected":false},"excerpt":{"rendered":"

A \u201cfriend\u201d is a wanted man by the KFC. And it\u2019s all because of this commercial: It smacks more of Dave Chappelle than the Colonel, but it is an actual KFC ad that ran in Australia. The \u201cfriend\u201d thought the ad would ruffle feathers with more politically-correct American circles. He posted it on Facebook and […]<\/p>\n","protected":false},"author":6,"featured_media":10735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"yoast_head":"\nConfessions Of An Internet Hitman: Volume 1 - Prose Before Hos<\/title>\n<meta name=\"description\" content=\"A \u201cfriend\u201d is a wanted man by the KFC. 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