{"id":7209,"date":"2011-06-09T22:00:24","date_gmt":"2011-06-10T02:00:24","guid":{"rendered":"http:\/\/www.prosebeforehos.com\/?p=7209"},"modified":"2012-12-26T21:31:35","modified_gmt":"2012-12-27T02:31:35","slug":"why-people-like-u2-concerts","status":"publish","type":"post","link":"https:\/\/www.prosebeforehos.com\/link-of-the-day\/06\/09\/why-people-like-u2-concerts\/","title":{"rendered":"Why People Like U2 Concerts"},"content":{"rendered":"

Stunningly accurate:<\/a><\/p>\n

Big Market<\/strong><\/p>\n

Imagine you\u2019re a middle-aged, upper-middle class male.You live in a large metropolitan area. You have a good job. Your wife does Pilates. Your oldest just started Kindergarten. Yes, you\u2019re an adult but you\u2019re still cool! Your jeans cost $125. Sometimes you wear sneakers with a blazer!<\/p>\n

You like the idea of being a guy who\u2019s \u201cinto live music\u201d but the last few concerts you\u2019ve been to were a) too loud b) too crowded c) too foreign (you’re lucky if you recognize one song). Yes, you\u2019ll snap a few photos with your smartphone and tell your bros about it to get some street cred but let\u2019s face it \u2013 you didn\u2019t enjoy yourself. There are millions of you. And you\u2019re willing to drop cash to have a concert make you feel cool again.<\/p>\n

Product Market Fit <\/strong><\/p>\n

Then you learn that U2 is coming to town \u2013 U2! Earnest, melodic, Oprah-endorsed U2! $200 a ticket? No problem. You get a sitter. Your wife is excited \u2013 this is going to be great! You invite some friends from college to join you. <\/p>\n

On the way, you listen to the \u201cearly stuff\u201d. Joshua Tree pumps through the speakers of your Lexus SUV (no judgement – you have two kids!). The harmonies soothe. The lyrics are straightforward. You recall a simpler time before car seats and prostate exams. The nostalgia is so thick you have to wipe it from your face. You haven\u2019t looked at your phone in nearly 11 minutes.<\/p>\n

You arrive at the show and see yourself everywhere. Tasteful North Face and Patagonia jackets abound. The stands are awash in earth tones. No one is shoving. No one has a nose ring. These are your people. <\/p>\n

Usability<\/strong><\/p>\n

The band begins with A SONG YOU RECOGNIZE! You\u2019re on your feet. You\u2019re drinking \u201ccraft\u201d beer. Everyone is singing terribly. <\/p>\n

And here\u2019s the best the part \u2013 YOU CAN DANCE HERE! 80,000 people surround you and there\u2019s not a coordinated movement in sight. Even the band sets a low bar. Bono doesn\u2019t so much dance as lunge and bounce. The other guys seem content to nod and rock. All around you, middle-aged people are rocking and lunging and bouncing and singing badly. Is that guy wearing Tod\u2019s loafers and a Barbour jacket? Yes he is. And he\u2019s in the zone.<\/p>\n

The set is basically a greatest hits playlist. The band graciously performs two new songs that no one recognizes to give you a few minutes to use the john and grab another IPA. They might as well flash an intermission sign. <\/p>\n

Even the political statements go down smooth: \u201cDemocracy!\u201d \u201cFight AIDS!\u201d How could you possibly disagree? You\u2019re not only dancing and reminiscing \u2013 you\u2019re spreading freedom and reasonably-priced medicines to distant lands!<\/p>\n

And the kicker: not one but TWO encores, the ones you know best \u2013 the ones you first heard that summer you painted houses or kissed Katie at the beach party or whatever. You\u2019re closing your eyes now. This is sad and sweet. You put your arm around your wife. You\u2019re wondering if Katie ever got married. A third of the crowd departs after the first encore. It\u2019s no big deal \u2013 some of us have work in the morning! Anyway, the traffic will be better if everyone doesn’t leave at once.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Stunningly accurate: Big Market Imagine you\u2019re a middle-aged, upper-middle class male.You live in a large metropolitan area. You have a good job. Your wife does Pilates. Your oldest just started Kindergarten. Yes, you\u2019re an adult but you\u2019re still cool! Your jeans cost $125. Sometimes you wear sneakers with a blazer! You like the idea of […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"yoast_head":"\nWhy People Like U2 Concerts - Prose Before Hos<\/title>\n<meta name=\"description\" content=\"Stunningly accurate: Big Market Imagine you\u2019re a middle-aged, upper-middle class male.You live in a large metropolitan area. You have a good job. 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