Whole Foods Is An American Temple Of Pseudoscience
The Article: Whole Foods: Americaās Temple of Pseudoscience by Michael Schulson in The Daily Beast.
The Text: If you want to write about spiritually-motivated pseudoscience in America, you head to the Creation Museum in Kentucky. Itās like a Law of Journalism. The museum has inspired hundreds of book chapters and articles (some of them, admittedly, mine) since it opened up in 2007. The place is like media magnet. And our nationās liberal, coastal journalists are so many piles of iron fillings.
But you donāt have to schlep all the way to Kentucky in order to visit Americaās greatest shrine to pseudoscience. In fact, that shrine is a 15-minute trip away from most American urbanites.
Iām talking, of course, about Whole Foods Market. From the probiotics aisle to the vaguely ridiculous Organic Integrity outreach effort (more on that later), Whole Foods has all the ingredients necessary to give Richard Dawkins nightmares. And if you want a sense of how weird, and how fraught, the relationship between science, politics, and commerce is in our modern world, then thereās really no better place to go. Because anti-science isnāt just a religious, conservative phenomenonāand the way in which it crosses cultural lines can tell us a lot about why places like the Creation Museum inspire so much rage, while places like Whole Foods donāt.