How Bloomberg Says The Right Things For The Right People
The Article: Mike Bloomberg’s Marie Antoinette Moment by Matt Taibbi in Rolling Stone.
The Text: Last year I had a chance to see New York Mayor Mike Bloomberg up close at the Huffington Postās “Game Changers” event. I was standing right behind the guy when he was introduced by Nora Ephron, and watched as the would-be third party powerhouse wowed the liberal crowd with one zinger after another.
He started off with a crack about Ephron, saying he had agreed to say something nice about her book, which he blithely noted he hadnāt read. Still, he knew the title, “I Remember Nothing,” which he said he’d “heard is also the title of a new book by Charlie Sheen.” (He pronounced Sheen like “Shine”).
From there he cracked that he was honored to be a “Game Changer,” although he was only the last-minute replacement for Snooki. (Zing!) Then he went into a riff about Halloween.
“Does everyone have their costume?” he asked. (This is the old “Did you hear this? Have you heard about this?” Jimmy-Vulmer-style standup routine). “I thought about going in a… dress,” he began. “But then I decided I would just go as the fiscally-conservative, pro-choice, anti-smoking, anti-trans-fat Jewish billionaire mayor of the Worldās Greatest City.”
The crowd roared. Bloomberg smiled, looked up, extended his hands, and said, “Maybe thatās just too much of a stretch, I donāt know.”
Man, I thought. This guy is really sure of himself. If there is such a thing as infinite self-satisfaction, he was definitely approaching it that night.
And it wasnāt hard to see why. Bloombergās great triumph as a politician has been the way heās been able to win over exactly the sort of crowd that was gathering at the HuffPost event that night. He is a billionaire Wall Street creature with an extreme deregulatory bent who has quietly advanced some nastily regressive police policies (most notably the notorious “stop-and-frisk” practice) but has won over upper-middle-class liberals with his stances on choice and gay marriage and other social issues.
Bloombergās main attraction as a politician has been his ability to stick closely to a holy trinity of basic PR principles: bang heavily on black crime, embrace social issues dear to white progressives, and in the remaining working hours give your pals on Wall Street (who can raise any money you need, if you somehow run out of your own) whatever they want.
He understands that as long as you keep muggers and pimps out of the prime shopping areas in the Upper West Side, and make sure to sound the right notes on abortion, stem-cell research, global warming, and the like, you can believably play the role of the wisecracking, good-guy-billionaire Belle of the Ball for the same crowd that twenty years ago would have been feting Ed Koch.
Anyway, I thought of all of this this morning, when I read about Bloombergās latest comments on Occupy Wall Street. I remembered how pleased Bloomberg looked with himself at the HuffPost ball last year when I read what he had to say about the anticorruption protesters now muddying his doorstep in Zuccotti Park:
Mayor Michael Bloomberg said this morning that if there is anyone to blame for the mortgage crisis that led the collapse of the financial industry, it’s not the “big banks,” but congress.
Speaking at a business breakfast in midtown featuring Bloomberg and two former New York City mayors, Bloomberg was asked what he thought of the Occupy Wall Street protesters.
“I hear your complaints,” Bloomberg said. “Some of them are totally unfounded. It was not the banks that created the mortgage crisis. It was, plain and simple, congress who forced everybody to go and give mortgages to people who were on the cusp. Now, I’m not saying I’m sure that was terrible policy, because a lot of those people who got homes still have them and they wouldn’t have gotten them without that.”
To me, this is Michael Bloombergās Marie Antoinette moment, his own personal “Let Them Eat Cake” line. This one series of comments allows us to see under his would-be hip centrist Halloween mask and look closely at the corrupt, arrogant aristocrat underneath.