Posted on January 22, 2009 in
Articles
The Article: Matt Taibbi’s review of Thomas Friedmans latest book, Hot, Flat and Crowded.
The Text: When some time ago a friend of mine told me that Thomas Friedmanâs new book, Hot, Flat, and Crowded, was going to be a kind of environmentalist clarion call against American consumerism, I almost died laughing.
Beautiful, I thought. Just when you begin to lose faith in Americaâs ability to fall for absolutely anythingâjust when you begin to think we Americans as a race might finally outgrow the lovable credulousness that leads us to fork over our credit card numbers to every half-baked TV pitchman hawking a magic dick-enlarging pill, or a way to make millions on the Internet while sitting at home and pounding doughnutsâ along comes Thomas Friedman, porn-stached resident of a positively obscene 114,000 11,400 square foot suburban Maryland mega-monstro-mansion and husband to the heir of one of the largest shopping-mall chains in the world, reinventing himself as an oracle of anti-consumerist conservationism.
Where does a man who needs his own offshore drilling platform just to keep the east wing of his house heated get the balls to write a book chiding America for driving energy inefficient automobiles? Where does a guy whose family bulldozed 2.1 million square feet of pristine Hawaiian wilderness to put a Gap, an Old Navy, a Sears, an Abercrombie and even a motherfucking Foot Locker in paradise get off preaching to the rest of us about the need for a âGreen Revolutionâ? Well, heâll explain it all to you in 438 crisply written pages for just $27.95, $30.95 if you have the misfortune to be Canadian.
Iâve been unhealthily obsessed with Thomas Friedman for more than a decade now. For most of that time, I just thought he was funny. And admittedly, what I thought was funniest about him was the kind of stuff that only another writer would really care aboutâin particular his tortured use of the English language. Like George W. Bush with his Bushisms, Friedman came up with lines so hilarious you couldnât make them up even if you were tryingâand when you tried to actually picture the âillustrativeâ figures of speech he offered to explain himself, what you often ended up with was pure physical comedy of the Buster Keaton/Three Stooges school, with whole nations and peoples slipping and falling on the misplaced banana peels of his literary endeavors.
Remember Friedmanâs take on Bushâs Iraq policy? âItâs OK to throw out your steering wheel,â he wrote, âas long as you remember youâre driving without one.â Picture that for a minute. Or how about Friedmanâs analysis of Americaâs foreign policy outlook last May:
The first rule of holes is when youâre in one, stop digging.When youâre in three, bring a lot of shovels.â
First of all, how can any single person be in three holes at once? Secondly, what the fuck is he talking about? If youâre supposed to stop digging when youâre in one hole, why should you dig more in three? How does that even begin to make sense? Itâs stuff like this that makes me wonder if the editors over at the New York Times editorial page spend their afternoons dropping acid or drinking rubbing alcohol. Sending a line like that into print is the journalism equivalent of a security guard at a nuke plant waving a pair of mullahs in explosive vests through the front gate. It should never, ever happen.
Even better was this gem from one of Friedmanâs latest columns: âThe fighting, death and destruction in Gaza is painful to watch. But itâs all too familiar. Itâs the latest version of the longest-running play in the modern Middle East, which, if I were to give it a title, would be called: âWho owns this hotel? Can the Jews have a room? And shouldnât we blow up the bar and replace it with a mosque?â There are many serious questions one could ask about this passage, but the one that leaped out at me was this: In the âtitleâ of that long-running play, is it supposed to be the same person asking all three of those questions? If so, does that person suffer from multiple personality disorder? Because in the first question, he is a neutral/ignorant observer of the Mideast drama; in the second he sympathizes with the Jews; in the third heâs a radical Muslim. Moreover, after you blow up the bar and replace it with a mosque, is the surrounding hotel still there? Why would anyone build a mosque in a half-blown-up hotel? Perhaps Friedman should have written the passage like this: âItâs the latest version of the longest-running play in the modern Middle East, which, if I were to give it a title, would be called: âWho owns this hotel? And why did a person suffering from multiple personality disorder build a mosque inside it after blowing up the bar and asking if there was a room for the Jews? Why? Because his editorâs been drinking rubbing alcohol!â OK, so maybe all of this is unfair.There are a lot of people out there who think Friedman has not been treated fairly by critics like me, that focusing on his literary struggles is a snobbish, below-the-belt tacticâa cheap shot that belies the strength of his overall âarguments.â Who cares, these people say, if Friedmanâs book The World is Flat should probably have been titled Theif he had wanted the bookâs title to match its âpointâ about living in an age of increased global interconnectedness? And who cares if it doesnât quite make sense when Friedman says that Iraq is like a âvase we broke in order to get rid of the rancid water inside?âWho cares that you can just pour water out of a vase, that only a fucking lunatic breaks a perfectly good vase just to empty it of water? Youâre missing the point, folks say, and the point is all in Friedmanâs highly nuanced ideas about world politics and the economyâif you could just get past his well-meaning attempts to explain himself, youâd see that, and maybe youâd even learn something.
My initial answer to that is that Friedmanâs language choices over the years have been highly revealing: When a man who thinks you need to break a vase to get the water out of it starts arguing that you need to invade a country in order to change the minds of its people, you might want to start paying attention to how his approach to the vase problem worked out.Thomas Friedman is not a president, a pope, a general on the field of battle or any other kind of man of action. He doesnât actually do anything apart from talk about shit in a newspaper. So in my mind itâs highly relevant if his manner of speaking is fucked.
But whatever, letâs concede the point, forget about the crazy metaphors for a moment, and look at the actual content of Hot, Flat and Crowded. Many people have rightly seen this new greenish pseudo-progressive tract as an ideological departure from Friedmanâs previous works, which were all virtually identical exercises in bald greed-worship and capitalist tent-pitching. Approach-and-rhetoric wise, however, itâs the same old Friedman, a tireless social scientist whose research methods mainly include lunching, reading road signs, and watching people board airplanes.
Like The World is Flat, a book borne of Friedmanâs stirring experience of seeing IBM sign in the distance while golfing in Bangalore, Hot,Flat and Crowded is a book whose great insights come when Friedman golfs (on global warming allowing him more winter golf days:âI will still take advantage of itâbut I no longer think of it as something I got for freeâ), looks at Burger King signs (upon seeing a ânightmarish neon blurâ of KFC, BK and McDonaldâs signs in Texas, he realizes: âWeâre on a foolâs errandâ), and reads bumper stickers (the âOsama Loves your SUVâ sticker he read turns into the thesis of his âFill âer up with Dictatorsâ chapter). This is Friedmanâs life: He flies around the world, eats pricey lunches with other rich people and draws conclusions about the future of humanity by looking out his hotel window and counting the Applebeeâs signs.
Friedman frequently uses a rhetorical technique that goes something like this: âI was in Dubai with the general counsel of BP last year, watching 500 Balinese textile workers get on a train, when suddenly I said to myself, âWe need better headlights for our tri-plane.ââ And off he goes.You the reader end up spending so much time wondering what Dubai, BP and all those Balinese workers have to do with the rest of the story that you donât notice that tri-planes donât have headlights.And by the time you get all that sorted out, your well-lit tri-plane is flying from chapter to chapter delivering a million geo-green pizzas to a million Noahs on a million Arks. And you give up. Thereâs so much shit flying around the bookâs atmosphere that you donât notice the only action is Friedman talking to himself.
In The World is Flat, the key action scene of the book comes when Friedman experiences his pseudo-epiphany about the Flat world while talking with himself in front of InfoSys CEO Nandan Nilekani. In Hot, Flat and Crowded, the money shot comes when Friedman starts doodling on a napkin over lunch with MoisĂ©s NaĂm, editor of Foreign Policy magazine. The pre-lunching Friedman starts drawing, and the wisdom just comes pouring out:
I laid out my napkin and drew a graph showing how there seemed to be a rough correlation between the price of oil, between 1975 and 2005, and the pace of freedom in oil-producing states during those same years.
Friedman then draws his napkin-graph, and much to the punditâs surprise, it turns out that there is almost an exact correlation between high oil prices and âunfreedomâ! The graph contains two lines, one showing a rising and then descending slope of âfreedom,â and one showing a descending and then rising course of oil prices.
Friedman plots exactly four points on the graph over the course of those 30 years. In 1989, as oil prices are falling, Friedman writes, âBerlin Wall Torn Down.â In 1993, again as oil prices are low, he writes, âNigeria Privatizes First Oil Field.â 1997, oil prices still low, âIran Calls for Dialogue of Civilizations.â Then, finally, 2005, a year of high oil prices: âIran calls for Israelâs destruction.âTake a look for yourself: I looked at this and thought: âGosh, what a neat trick!â Then I sat down and drew up my own graph, called SIZE OF VALERIE BERTINELLIâS ASS, 1985-2008, vs. HAP- PINESS. It turns out that there is an almost exact correlation! Note the four points on the graph:
1990: Release of Millerâs Crossing
1996-97: Crabs
2001: Ate bad tuna fish sandwich at Times Square Blimpie; felt sick 2008: Barack Obama elected
That was so much fun, I drew another one! This one is called AMERICAN PORK BELLY PRICES vs. WHAT MIDGETS THINK ABOUT AUSTRALIA 1972-2002.
Or how about this one, called NUMBER OF ONE- EYED RETARDED FLIES IN THE STATE OF NORTH CAROLINA vs. LIKELIHOOD OF NUCLEAR COM- BAT ON INDIAN SUBCONTINENT.
Obviously this sounds like a flippant analysis, but thatâs more or less exactly what Friedman is up to here. If youâre going to draw a line that measures the level of âfreedomâ across the entire world and on that line plot just four randomly-selected points in time over the course of 30 yearsâand one of your top four âfreedom pointsâ in a 30-year period of human history is the privatization of a Nigerian oil fieldâwell, what the fuck? What canât you argue, if thatâs how youâre going to make your point? He could have graphed a line in the opposite direction by replacing Berlin with Tiananmen Square, substituting Iraqi elections for Iranâs call for Israelâs destruction (incidentally, when in the last half-century or so have Islamic extremists not called for Israelâs destruction?), junking Iranâs 1997 call for dialogue for the U.S. sanctions against Iran in â95, and so on. Itâs crazy, a game of Scrabble where the words donât have to connect on the board, or a mathematician coming up with the equation A B -3X = Swedish girls like chocolate.
Getting to the âideasâ in the book: Its basic premise is that Americaâs decades-long habit of gluttonous energy consumption has adversely affected humanity because a) while the earth could support Americaâs indulgence, it canât sustain two billion endlessly-copulating Chinese should they all choose to live in American-style excess, and b) the exploding global demand for oil artificially subsidizes repressive Middle Eastern dictatorships that would otherwise have to rely on tax revenue (read: listen to their people) in order to survive, and this subsidy leads to terrorism and a spread of âunfreedom.â
Regarding the first point, Friedman writes:
Because if the spread of freedom and free markets is not accompanied by a new approach to how we produce energy and treat the environment⊠then Mother Nature and planet earth will impose their own constraints and limits on our way of lifeâconstraints that will be worse than communism.
Three observations about this touching and seemingly remarkable development, i.e. onetime unrepentant free-market icon Thomas Friedman suddenly coming out huge for the environment and against the evils of gross consumerism:
1. The need for massive investment in green energy is an idea so obvious and inoffensive that even presidential candidates from both parties could be seen fighting over whoâs for it more in nationally televised debates last fall;
2. I wish I had the balls to first spend six long years madly cheering on an Iraq war that not only reintroduced Sharia law to the streets of Baghdad, but radicalized the entire Islamic world against American influenceâand then write a book blaming the spread of fundamentalist Islam on the ignorant consumers of the middle American heartland, who bought too many Hummers and spent too much time shopping for iPods in my wifeâs giganto-malls.
3. To review quickly, the âLong Bombâ Iraq war plan Friedman supported as a means of transforming the Middle East blew up in his and everyone elseâs face; the âElectronic Herdâ of highly volatile international capital markets he once touted as an economic cure-all not only didnât pan out, but led the world into a terrifying chasm of seemingly irreversible economic catastrophe; his beloved âGolden Straitjacketâ of American-style global development (forced on the world by the âhidden fistâ of American military power) turned out to be the vehicle for the very energy/ecological crisis Friedman himself warns about in his new book; and, most humorously, the âFlat Worldâ consumer economics Friedman marveled at so voluminously turned out to be grounded in such total unreality that even his wifeâs once-mighty shopping mall empire, General Growth Properties, has lost 99 percent of its value in this year alone.
So, yes, Friedman is suddenly an environmentalist of sorts.
What the fuck else is he going to be? All the other ideas he spent the last ten years humping have been blown to hell. Color me unimpressed that he scrounged one more thing to sell out of the smoldering, discredited wreck that should be his career; that he had the good sense to quickly reinvent himself before angry Gods remembered to dash his brains out with a lightning bolt. But better late than never, I suppose. Or as Friedman might say, âBetter two cell phones than a fish in your zipper.â
See Also: Matt Taibbi: Someone Take Away Thomas Friedman’s Computer Before He Types Another Sentence, Thomas Friedman is a buncombe dealer, More Friedman follies, Clipping the Mustache, and The trouble with Friedman.
[tags]matt taibbi, matt taibi, review of hot flat and crowded, thomas friedman, tom friedman, review, book review, hot flat and crowded, the world is flat, economics, globalization, thomas friedman is a fucking idiot, new york times[/tags]