We Say We Like Creativity, But We Actually Don’t
The Article: Inside the Box by Jessica Olien in Slate.
The Text: In the United States we are raised to appreciate the accomplishments of inventors and thinkersācreative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be an asset, even a virtue. Online job boards burst with ads recruiting āidea peopleā and āout of the boxā thinkers. We are taught that our own creativity will be celebrated as well, and that if we have good ideas, we will succeed.
Itās all a lie. This is the thing about creativity that is rarely acknowledged: Most people donāt actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.
āWe think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,ā says Barry Staw, a researcher at the University of CaliforniaāBerkeley business school who specializes in creativity.