Panera CEO Tries To Live On Food Stamp Budget–And Can’t
The Article: ‘A Lot of Carbs’: Panera Bread CEO Learns to Live on $4.50 a Day by Julie Jargon in The Wall Street Journal.
The Text: Panera Bread Co. CEO Ron Shaich is trying to subsist on $4.50 a day for a week. It’s not going so well.
Mr. Shaich agreed to try to get by on the average amount allocated to individuals in the federal Supplemental Nutrition Assistance Program (SNAP) as part of a hunger awareness campaign in which a number of corporate executives and politicians are taking part – September is Hunger Action Month — and to bring attention to a Congressional proposal to cut funding for the program.
Spending just $31.50 per week on food has turned out to be a lot harder than Mr. Shaich thought.
“I’ve been eating a lot of carbs and drinking a lot of water,” says Mr. Shaich, who started his SNAP diet last Thursday. “I drive by these restaurants I go to all the time and I can’t go in. I can’t even go into a Panera.”