No, GOP, You Can’t Win Over Millennials With GIFs
The Article: Why the GOP can’t win millennials with GIFs by Alex Seitz-Wald in Salon.
The Text: The Heritage Foundation’s GIF-tastic listicle on BuzzFeed explaining why young people should hate Obamacare is coming in for mocking, thanks to its heavy-handed attempt to appeal to the youths much like, Tommy Christopher quips, “a narc walking around a frat party asking ‘fellow young people, where can I obtain an enjoyable reefer cigarette.’”
The post is actually kind of funny and nails the BuzzFeed style. And it was probably even made by a real live young person, since Heritage has enough of them around to necessitate having a dorm next door for its interns. But just as a narc would still be a narc even if he blended in perfectly with the stoners, Heritage’s message on Obamacare will never sell to young people as long as Obamacare helps young people. Just as with the social conservative plan to “make abortion funny,” the medium only goes so far if the message is wrong.
It’s easy to see why conservatives need to enlist the youth in their fight against Obamcare. The fate of the law is dependent upon enough young adults enrolling in insurance programs to keep the costs down for everyone else. Since they’re cheaper to insure, young and healthy people effectively subsidize older and sick people. If lots of young people leave the pool, premiums will go up, pushing more young people out, thus raising premiums once again, and so on in a premium “death spiral.”